This Buttonup Aloha Flannel features our ʻApeʻeleku Print on
Solid Charcoal Fabric with Lighthouse and Bones ink.
I remember ʻape growing near the ocean. Growing in the shade of Kamani trees, I am taken by the darkness of the leaves. Oversize, upright, and almost looking mutant, the ʻape had such a pronounced presence that it commanded attention.
I always liked ʻape. The glossy leaves are a powerful statement in the wild, growing in the darker understory. Heard that they used to eat the root during famine. I prefer to use the leaves as an umbrella in sudden downpours.
A flannel shirt is a favorite. Itʻs almost unspoken. Something about it being that super comfort cloth always wins. The softness is engrained in our memory.
We introduced flannel a few years back. Uluwehi Keaukaha was the winner. That one still remains the choice piece in our wardrobe. Long sleeve flannels are not a new thing… (They have been around since before the 1700s!)
Currently we introduce Kalaukoa, Pololū and Apeʻelekū. Applied to a solid flannel and a plaid background, we offer a little twist to the chill in the air. Grab one, sit back, and enjoy the upcoming events of the season!