This Button Up ʻIliloa Flannel features our Hulihia Kīlauea print on Rain fabric with Quicksilver ink.
In 2018 here on Hawaiʻi island, we witnessed one of the most explosive volcanic flows in a few decades. Itʻs this raw energy, destruction, and creation that reminds us of our place in these environmental cycles. Recognition and regard for this energy is a prerequisite for living here in Hilo. Hulihia chants document historically these times of change; a shift of what is to what will be created.
A fresh flow at first look resembles a barren landscape, but as a kid I’ve always marveled at the iridescence and reflective quality that new lava holds. This contradiction of a flow clearing the land and in turn creating new land is what Hulihia chants specialize in documenting.
The flannel shirt is a favorite; itʻs almost unspoken. Something about it being that super comfort cloth always wins. The softness is engrained in our memory. We introduced our flannel a few years back and it still remains the choice piece in our wardrobe, especially for the colder months. Long sleeve flannels are not a new thing… they have been around since before the 1700s!