This Buttonup Aloha Flannel features our Kalaukoa print on Red and Graphite fabric with Black ink.
The koa tree is the giant of the forest, a symbol of strength. Its wood, highly esteemed for its distinct grain and color, is placed on hula altars. The name of this design recognizes the Hawaiian tradition of passing family names from generation to generation. In this case, the family is from North Kohala on the Big Island of Hawai'i, and this name has been in use for several generations. There is a Hawaiian saying: "If you want to plan for one year, plant kalo (taro). If you want to plan for 10 years, plant koa. If you want to plan for 100 years, teach the children."
A flannel shirt is a favorite. Itʻs almost unspoken. Something about it being that super comfort cloth always wins. The softness is engrained in our memory.
We introduced flannel a few years back. Uluwehi Keaukaha was the winner. That one still remains the choice piece in our wardrobe. Long sleeve flannels are not a new thing… (They have been around since before the 1700s!)
Currently we introduce Kalaukoa, Pololū and Apeʻelekū. Applied to a solid flannel and a plaid background, we offer a little twist to the chill in the air. Grab one, sit back, and enjoy the upcoming events of the season!