This Buttonup Aloha Shirt features our Maʻo Hao Hele print on Storm fabric with Citrus and Melon ink.
A native hibiscus, the Maʻohaohele is a brilliant yellow, a standout in Hawaiian gardens. Mostly planted as an ornamental, the hibiscus blossoms were often used as a cathartic for infants. The leaves have a distinct unique shape and texture, lobes dividing each leaf deeply.
The district of Puʻuʻeo is just north of the Wailuku River. Once a neighborhood of stately mansions and fancy gatherings, the area is famous in the travels of Hiʻiaka on her way to Lohiau. It mentions the abundance of lūʻau, Hiʻiakaʻs favorite food. We give this new style the name Puʻuʻeo in honor of this bordering community.
Our organic cotton (45%)/hemp (55%) shirts, made overseas, offers a cool, comfortable, and relaxed fit. The fabric has been cut insides out, giving a soft, distinct variation from the other styles. Leaning towards a sustainable fabrication process with less water usage, these shirts are easy wash and wear.
Model is 6'0" and is wearing size M.
For this newest collection we have partnered with Hawaiian Legacy Reforestation Initiative in an effort to help promote the reforestation of endemic Hawaiian forests. With every Puʻuʻeo shirt purchased, a portion of the proceeds will be donated to help plant trees and protect Hawaiʻi’s unique flora and fauna here on the Big Island. For inquiries and more information, visit legacyforest.org