Olakoʻakā Puʻueo Buttonup Aloha Shirt -Natural

This Buttonup Aloha Shirt features our Olakoʻakā print on Natural fabric with Forest and Honey ink.

The word "ko'aka" refers to a coral shoal in rough seas where two or more opposing currents meet.  Figuratively it means valiant, and literally it means dashing coral.  The design is of the 'ako'ako'akohe, sometimes called Mushroom Coral.   The Hawaiian term is very descriptive and literally means "vagina coral".  I chose this name specifically for my grand-nephew Kauilanui and the other graduates from Ke Ana La'ahana 2006 for their place in life. (The addition of "ola" to name is to balance the negative aspects of ka).

The district of Puʻuʻeo is just north of the Wailuku River. Once a neighborhood of stately mansions and fancy gatherings, the area is famous in the travels of Hiʻiaka on her way to Lohiau. It mentions the abundance of lūʻau, Hiʻiakaʻs favorite food. We give this new style the name Puʻuʻeo in honor of this bordering community.

Our organic cotton (45%)/hemp (55%) shirts, made overseas, offers a cool, comfortable, and relaxed fit. The fabric has been cut insides out, giving a soft, distinct variation from the other styles. Leaning towards a sustainable fabrication process with less water usage, these shirts are easy wash and wear.

 Model is 6'0" and is wearing size M.

For this newest collection we have partnered with Hawaiian Legacy Reforestation Initiative in an effort to help promote the reforestation of endemic Hawaiian forests. With every Puʻuʻeo shirt purchased, a portion of the proceeds will be donated to help plant trees and protect Hawaiʻi’s unique flora and fauna here on the Big Island. For inquiries and more information, visit legacyforest.org

Size Guide
Size Chart