This Pullover Aloha Shirt features our Holoholo print on Black material with Graphite ink. 

Hanapaʻa

Fifty years ago I started whipping for ulua.  I remember when S. Tokunaga Fishing Store was on Keawe Street in Downtown Hilo.  It was THE place for us - first to grab the necessary lures, but secondly to hear what Mrs. Tokunaga said was the latest hit…  She always shared with us what “definitely” hooked up!

This year, S. Tokunaga celebrates 105 years!  Four generations of Tokunagas have supplied  Hilo fishermen with the best goods including the hook that Grandpa designed!  We honor and celebrate this achievement and success with a small collection of products to enhance your next holoholo!

Inspired by the ivy-league shirts of the early 1900s, the fabric designs are pure Hawai‘i, and the look is pleasingly fresh. The Button Up is an open front, tapered shirt with a full length placket. Coconut buttons are featured on the stand-up, button-down collar and on the front placket. Tuck it in or leave it out over the trousers for a more casual look. Either way, it's the perfect touch of crisp aloha!