This button up aloha shirt features our Hilo One print on Cobblestone material with Chalkboard ink. 

Hilo One 

The names for our hometown, Hilo Palikū, Hilo One and Hilo Hanakahi, make up the three districts fronting Hilo Bay. Hilo of the Upright Cliffs begins at the Wailuku river and goes north until Laupāhoehoe. Hilo One starts at the Wailuku river and embraces the black sand beach until Wailoa river. Hilo Hanakahi is the area on the east side of the Wailoa river.

We celebrate our hometown! Referred to as Hilo One, “the sands of our birth," we honor this town, our company’s birthplace. The streets are the webbing of our community.

We pay homage to this fair city on the bay.

Inspired by the ivy-league shirts of the early 1900s, the fabric designs are pure Hawai‘i, and the look is pleasingly fresh. The Button Up is an open front, tapered shirt with a full length placket. Coconut buttons are featured on the stand-up, button-down collar and on the front placket. Tuck it in or leave it out over the trousers for a more casual look. Either way, it's the perfect touch of crisp aloha!