This button up aloha shirt features our Hoʻoheihei print on Malibu material with Bone ink.

Hoʻoheihei

The coming Year of the Fire Horse will be full speed ahead, many surprises, and quick changes.  A period of vigorousness, innovation, and enthusiasm
are a few characteristics that will be in the air!  

The galloping horse illustrates the fire element, celebrating the passionate, energetic, and independent qualities of the horse.  This hand-cut horse features the strokes ofChinese brush painting, exemplifying its cultural background. 

Hoʻohei can be interpreted as “to lasso” but in its repetitive use, Hoʻoheihei figuratively translates “to fascinate.”  Natives born in the Year of Horse are animated, active, and full of energy.  They are full of adventure,
craving excitement and are totally fascinating!

Inspired by the ivy-league shirts of the early 1900s, the fabric designs are pure Hawai‘i, and the look is pleasingly fresh. The Button Up is an open front, tapered shirt with a full length placket. Coconut buttons are featured on the stand-up, button-down collar and on the front placket. Tuck it in or leave it out over the trousers for a more casual look. Either way, it's the perfect touch of crisp aloha!