This Button Up Aloha Shirt features our Hoihoi Hoikuahiwi print on Pimento material with Biscuit. 

Hoihoi Hoikuahiwi

In dense windward forests, the hoi vine is a common sight growing on the sides of the road.  This native yam’s leaves are heart shaped with prominent veins that stand out, always attracting my attention.  The distinct lines on the leaf demand up-close inspection and feeling its rather rough, leathery texture.  

The name of this design “Hoihoi Hoikuahiwi” is simply an emotional reaction.  It is inspiring to see the vine growing because it is rather rare and I get excited.  Translation is simple:  “Excitement (wells up seeing) the hoi vines of the uplands.”

Inspired by the ivy-league shirts of the early 1900s, the fabric designs are pure Hawai‘i, and the look is pleasingly fresh. The Button Up is an open front, tapered shirt with a full length placket. Coconut buttons are featured on the stand-up, button-down collar and on the front placket. Tuck it in or leave it out over the trousers for a more casual look. Either way, it's the perfect touch of crisp aloha!